Take Part in Our Annual Dental Barometer Survey
Every year, WPI Communications, Inc., issues its Dental Marketing Barometer Survey, which compiles a wealth of information about dental trends and projections. This year, we invite you to complete our survey and receive a copy of our special report, “The Art of Generating Patient Referrals with a Newsletter.” The 1-page survey, which can be accessed here, takes less than 5 minutes to complete.
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Featured Articles
Eight Benefits of Sending an Electronic Newsletter
Print will never be dead, but marketers are increasingly using the Internet to market their practices. This includes not only ...
Don’t Neglect the Power of Print
As our reliance on computers has increased over the last two decades, many people have talked of an eventual paperless ...
Five Steps to Internet Marketing for Orthodontists
When potential patients search online for your orthodontic practice, what are they likely to find? Your Web site or the ...
The Power of an Informative Referral-Generating Dental Newsletter
Increasing the flow of new patients is critical to the success of your dental practice. Most endodontists, periodontists and other ...
Expand the Referral Base of Your Endodontic Practice While Educating Dentists
Endodontists around the country tell us that dentists are making fewer referrals than ever before. Too often, the only cases ...
Ideas to Market Your
Dental Practice
On Your Dental Web Site, Content Should Be King Creating a Web site for your dental specialty practice costs time and money. But if prospective patients search for your practice online and instead find the site of a competing practice, your efforts have been wasted. Your Web site has to rank high on the search engine lists, and the best way to boost your ranking is to update the site regularly.
How to Ask Dental Patients to Write an Online Review Word-of-mouth recommendations were once literally just that—comments exchanged verbally among acquaintances. Today, those comments are posted on the Internet for the world to see. Positive comments can boost the image of your dental specialty practice, and there’s nothing wrong with asking patients to write a short review about your practice. Whether you’re an endodontist, oral surgeon, orthodontist, pediatric dentist, periodontist or prosthodontist, here are a few tips about how to ask tactfully for online reviews:
Add Frequent, Well-Organized Content to Your Dental Web Site We’ve said before that when it comes to impressing the search engines, content is king. “Fill your Web site with original, useful content, free of errors—spelling or otherwise—and the search engines should reward you” is how we succinctly put it in a previous post. However, Google also takes note …
Keep Your Tweets Pithy and Witty While it may not be as popular as Facebook among your dental patients, Twitter can be an important marketing tool, especially if you update your dental practice’s Web site regularly with valuable content. Some people use Twitter as they do Facebook, for mundane updates. But the best way for a dental specialist to use Twitter is to tweet useful dental hygiene tips, links to relevant stories or studies online, or links to new content on your own dental Web site.
Social Media IS Word-of-Mouth Advertising Few dental specialists would question the role of word-of-mouth marketing in acquiring new patients. But many are still reluctant to use social media. A recent survey of small businesses illustrates this disconnect. Among those surveyed …
Do You Measure Return on Investments? A couple of recent marketing surveys bring to mind a crucial missing piece in the marketing plans of many dental specialists. The first survey, conducted by Sagefrog Marketing Group, found that 68% of business-to-business (B2B) companies allocate 5% or less of their revenue to marketing.
