How to Make Your Web Site Referral-friendly
Unlike a general dentist, whose Web site is devoted exclusively to the needs of patients, a dental specialist needs to take into account the referring dentists or physicians who might visit. Thus, you really need a section devoted exclusively to other health care professionals.
[continue reading...]
Featured Articles
Do You Really Know the Dentists and Physicians Who Refer to Your Dental Practice?
If you are one of the many dental specialists who depends on referrals from other dentists and physicians, this question ...
Seven Reasons Every Dental Specialist Should Send a Newsletter to Referring Dentists and Physicians
We are often asked why marketing for a dental specialist is different from the marketing activities of a general dentist. ...
Dr. Jason Lipscomb—Social Media Expert for Dentists
Dr. Jason Lipscomb, a Virginia general dentist, has become one of the leading authorities on the use of social media ...
Many Dental Specialists May Be Missing a $100k Per Year Opportunity
According to Debbie Bittke, a well-respected expert on dental hygiene, many dental specialists may be missing a $100,000 per year ...
What Do Your Patients Experience When They Call or Visit Your Dental Office?
When a dental patient calls your office, how long does it take for your staff to answer the telephone? Does ...
Ideas to Market Your
Dental Practice
How to Reach More Referring Dentists and Physicians You may be able to identify your current referring dentists and physicians, but do you know how many other health care professionals in your community could be good referral sources for you? And can you quickly and easily reach them all?
What Is Your USP? USP, an acronym for “Unique Selling Proposition,” is a concept often used in marketing. Your USP is what sets you apart from all other practitioners in your dental specialty.
Three Steps to Strengthening Your Referral Relationships Referrals are the mother’s milk of many dental specialty practices, especially endodontists and oral surgeons. New patient referrals don’t happen by accident. They require some planning and work.
Seven Steps to Choosing a Domain Name for Your Dental Practice Select a name that is short but makes sense. Short names tend to be more search-engine friendly.
Do You Call Your Dental Office Regularly? Almost a year ago, we published an article titled “When Was the Last Time You Called Your Dental Office?” However, judging from our recent experiences, we suspect that many of you have no idea how your office may sound to patients and referring health care providers.
HealthGrades for the Dental Specialist If you don’t know what HealthGrades has to say about your practice, you had better go to a computer right now and find out. In our experience (and we google practices all day), if you don’t have a Web site and a prospective patient googles your name, the first thing that a prospective patient will find is your HealthGrades page.
