Your dental practice’s name serves as the foundation for your personal brand. But all too often, dental specialists devote minimal effort to ensuring that they’ve selected the right name for attracting and retaining patients. It’s important to invest the proper time and resources to getting this aspect of your business right.

With newspaper and magazine subscription rates dwindling, many dental practitioners are wondering whether online or offline advertising will pay off for their practices. The truth is, both types of advertising offer potential benefits, and may depend on your location, as well as your patient base.

Smart dental specialists know that word-of-mouth is often the most effective and the least expensive way of generating new business. With a little bit of planning and extra effort, you can easily develop a wellspring of new patients by establishing a referral network that works tirelessly for your dental practice seven days a week.

An inspiring blog post can boost online visibility and generate opportunities for your dental practice. One of the challenges of posting dental blogs is to find interesting topics that appeal to a wide audience. These six tips can help improve your dental blog:

To build a flourishing dental practice, it’s necessary to develop a consistent, forward looking, and well-defined communication strategy. These seven tips will help you market your dental practice:

While a full-page ad in the phone book used to be a tried-and-true method of obtaining new dental patients, today’s consumers are turning more and more often to the Internet when they’re ready to choose a new dentist. A few simple steps can help ensure they find your dental practice!