As everyone knows, recent economic conditions have made it more difficult for small businesses to remain profitable. Dental specialists have not been immune from the challenge. What can practitioners do to remain successful in the face of these financial tough times?

More and more dental practices are establishing a web presence. However, too often dentists have a website built without really analyzing what they are trying to accomplish. For most dental specialists their websites are being looked at by two distinct and very different audiences – patients and other dentists or physicians who are in a position to refer patients.