Featured Articles
Sep 8th, 2010
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Category: Featured Articles
Dr. Anthony Rassouli, a general dentist from Huntington Beach, Calif., found it increasingly difficult to make referrals to dental specialists. His patients were moving all over California and even out of state. When he received a call, for example, on a Friday from a patient who seemed to need an immediate root canal but was travelling, Dr. Rassouli was at a loss to refer the patient to an endodontist whose office was open that day.
Tags: American Association of Endodontics, American Dental Association, Anthony Rassouli, California Dental Association, Dental specialist info, dental specialist marketing, dental specialist referral, DSI, endodontic marketing Posted in Featured Articles |
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Aug 11th, 2010
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Category: Featured Articles
Unlike a general dentist, whose Web site is devoted exclusively to the needs of patients, a dental specialist needs to take into account the referring dentists or physicians who might visit. Thus, you really need a section devoted exclusively to other health care professionals.
Tags: Dental Marketing, dental web site, Dental Website, referral website, referrals to endodontists, referrals to oral surgeons, referrals to orthodontists, referrals to pediatric dentists, referrals to periodontists, referrals to prosthodontists Posted in Featured Articles |
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Aug 4th, 2010
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Category: Featured Articles
If you are one of the many dental specialists who depends on referrals from other dentists and physicians, this question applies to you. Just because you receive an occasional dental patient referral does not mean you have a solid relationship with the referring dentist or physician.
Tags: Dental Referrals, healthcare referrals, referring dentist, Referring Healthcare Providers, referring physician Posted in Featured Articles |
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Jul 28th, 2010
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Category: Featured Articles
We are often asked why marketing for a dental specialist is different from the marketing activities of a general dentist. The key difference is the way patients determine which endodontist, oral surgeon or other dental specialist to choose.
Tags: dental referral, dental referral newsletter, Dental Referrals, Endodontics Marketing, Endodontist Marketing, Oral Surgeon Marketing, oral surgery marketing, Orthodontics Marketing, orthodontist marketing, pediatric dentist marketing, Pediatric Dentistry Marketing, Periodontics Marketing, periodontist marketing, Prosthodontics Marketing, prosthodontist marketing Posted in Featured Articles |
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Jul 21st, 2010
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Category: Featured Articles
Dr. Jason Lipscomb, a Virginia general dentist, has become one of the leading authorities on the use of social media by dentists. Social media refers to Facebook, Twitter and other Web-based applications that often employ user-generated content to attract the attention of consumers—in this case dental patients.
Tags: facebook, Jason Lipscomb, myspace, orthodontist marketing, pediatric dentist marketing, social media for dentists, twitter Posted in Featured Articles |
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Jul 14th, 2010
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Category: Featured Articles
According to Debbie Bittke, a well-respected expert on dental hygiene, many dental specialists may be missing a $100,000 per year opportunity. She contends that too few dental specialists are effectively using dental hygienists in their practices and thus are billing too soon.
Tags: assisted hygiene, CAMBRA, dental hygiene, dental specialists, Orthodontics Marketing, Prosthodontics Marketing, Referring Dentists Posted in Featured Articles |
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Jul 7th, 2010
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Category: Featured Articles
When a dental patient calls your office, how long does it take for your staff to answer the telephone? Does the patient have to navigate through a complicated telephone system to speak to a human being? How does your staff sound on the telephone? Are they friendly and helpful? When a patient visits your office, is the patient’s experience pleasant or distasteful?
Tags: dental front desk, dental mystery shopper, dental mystery shopping, dental patient, dental patient acceptance, Dental Patient Retention, Dental Referrals, Referring Dentists Posted in Featured Articles |
2 comments
Jun 30th, 2010
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Category: Featured Articles
Having dental patients come to you for treatment and consultation, only for them to decline care and not return, is costly and frustrating. It’s a drain on your resources, and it doesn’t benefit the patient. But the good news is that there’s a great deal you can do about it.
Tags: Case Acceptance, Dental Marketing, Dental Patient Retention, dental patients, Dental Practice Marketing, Patient Retention Posted in Featured Articles |
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Jun 23rd, 2010
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Category: Featured Articles
Talking to Bill Mitchell, owner of Dentist Identity, it’s difficult to keep puns from popping into your mind. Such opening lines as “When it comes to marketing, Bill Mitchell is a good sport” or “Bill Mitchell is a marketing expert who knows the score” are inevitable. Why? Maybe it’s because many years ago, Mitchell got his start in marketing by selling electronic displays for universities and sports teams. In fact, one of Mitchell’s earliest Web sites was designed for irrepressible college football coach Lou Holtz. But more likely, it’s because Mitchell presents himself as a likable, affable fellow who really enjoys what he does best: marketing.
Tags: Bill Mitchell, Dental Marketing, dental seo, dental web site, Dentist Identity, Web Analytics Posted in Featured Articles |
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Jun 16th, 2010
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Category: Featured Articles
The key to getting more referrals from other dentists and physicians is to be more memorable. If they don’t remember you, they are not going to make referrals to your dental practice.
Tags: Dental Marketing, Dental Practice Marketing, dental referral, patient referrals, Referring Dentists, referring physicians Posted in Featured Articles |
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