FREE - 9 Steps to More Dental Patient Referrals - a report for dental specialists

Ideas to Market Your Dental Practice

Use Social Media to Improve the Dental Patient Experience

Jan 6th, 2016 | Category: Ideas to Market Your Dental Practice

The patient experience today is about more than what happens at your reception desk, during treatments and in your billing office.



Dental Marketing Success Is All In the Routine

Dec 16th, 2015 | Category: Ideas to Market Your Dental Practice

The word “routine” has a bad rap. That’s because it can sometimes mean doing the same thing over and over again, going through a rote process and failing to get results. But when it comes to dental marketing, you need a routine.



Marketing Your Dental Practice on Facebook

Aug 26th, 2015 | Category: Ideas to Market Your Dental Practice

Facebook is extremely easy to use. From CEOs to 90-year-old great-grandfathers, in big cities and on remote islands a hemisphere away, the world is using Facebook. But when it comes to using Facebook to market businesses such as dental practices, it’s not as easy as it might look.



Five Critical Search Engine Tips for Dentists

Aug 19th, 2015 | Category: Ideas to Market Your Dental Practice

Would it surprise you to learn that 77 % of patients conduct an online search prior to booking an appointment? That’s what The Digital Journey to Wellness reports in their recent Google study. That probably won’t come as a shock to dentists who engage in search engine marketing and keep up with dental marketing trends.



Grow Your Dental Practice with a Joint Venture

Aug 12th, 2015 | Category: Ideas to Market Your Dental Practice

Strategic joint ventures can be a very effective way to grow your dental practice. A joint venture is a business agreement between two different entities to work together to achieve specific goals.



Four Fundamentals for Gaining and Retaining Professional Referrals

Aug 5th, 2015 | Category: Ideas to Market Your Dental Practice

We hear it all too frequently. A dental specialist was getting strong and recurring referrals from colleagues. Then the referrals slowed, sometimes quite dramatically, and that practice was in trouble—and still is.



Can “Mommy Bloggers” Help Your Dental Practice?

Jul 28th, 2015 | Category: Ideas to Market Your Dental Practice

Even if you’ve never heard of “mommy bloggers,” you can get a pretty good idea of what that term means from the name. There are many such blogs, some of which are read by thousands and even tens of thousands of occasional and regular visitors.



Your Web Site Checklist

Jul 15th, 2015 | Category: Ideas to Market Your Dental Practice

There are so many things to consider when developing or maintaining a dental practice Web site. You think about the content, photos, staff bios, and whether or not you’ll have a patient gallery. You think about social media and optimizing the site so visitors can find your practice. But with all of these decisions and considerations, fundamentals sometimes get overlooked.



How Effective Is Your Receptionist?

Jul 8th, 2015 | Category: Ideas to Market Your Dental Practice

Samantha, the friendly, knowledgeable and warm receptionist at my dentist’s office, recently moved on to greener pastures. I really miss her. They have replaced her with a very nice young receptionist, but it’s not the same.



Do Dental Marketing Giveaway Gimmicks Work?

Jun 24th, 2015 | Category: Ideas to Market Your Dental Practice

Giveaways, incentives, gifts, discounts or promotions . . . no matter what we call them, this is one of the most controversial topics in dental marketing. Do they have a place among your practice-building tools?