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Ideas to Market Your Dental Practice

How to Get Positive Online Dental Patient Reviews

Jun 10th, 2015 | Category: Ideas to Market Your Dental Practice

In a recent post, we discussed negative online dental reviews. Today we’re going to address two very important benefits of gaining positive online patient reviews for your dental practice.



Overcoming Negative Online Dental Patient Reviews

Jun 3rd, 2015 | Category: Ideas to Market Your Dental Practice

Restaurants, hotels and other businesses often receive online reviews. As we all know from reading them, negative reviews are quite common. And they do impact our decision making.



Dental Newsletters Help Boost Search Engine Optimization

May 27th, 2015 | Category: Ideas to Market Your Dental Practice

Search engine optimization (SEO) is a hot topic for dentists trying to get new patients to visit their Web sites.



Simple, Affordable, Effective Dental Practice Advertising

May 19th, 2015 | Category: Ideas to Market Your Dental Practice

Dental advertising that is easy and affordable—and that works—is really what all practices want. Crafting a plan to achieve all that is the first challenge. The next is proper execution.



Eight Overlooked Marketing Opportunities for Dentists

May 7th, 2015 | Category: Ideas to Market Your Dental Practice

It’s important for general dentists and dental specialists to stay top-of-mind with patients. Doing so boosts retention and keeps patients on schedule with treatment.



Americans Turn to the Internet for Health Information—But They Still Rely on Their Dentists

Apr 22nd, 2015 | Category: Ideas to Market Your Dental Practice

Despite its explosive growth over the past 20 years, the Internet is still something of an open frontier. While more dental practices are making use of its limitless potential, few are making the effort to understand who is using it and how.



Are Your Social Media Marketing Efforts All Wrong?

Apr 15th, 2015 | Category: Ideas to Market Your Dental Practice

One of the biggest mistakes you can make when implementing a marketing plan for your dental practice is to view it as a one-way communication system to your patients, potential patients and referral sources. All marketing, including your social media presence, is about engaging real people and building relationships.



Five Questions to Ask Yourself About Your Dental Practice

Apr 7th, 2015 | Category: Ideas to Market Your Dental Practice

All day long, you ask your patients questions related to their health, their dental care and what’s going on in their lives. But are you asking yourself the five essential questions that will speak volumes about the health of your practice? You should, because the answers will provide valuable insight.



Eight Ways Dentists Can Improve Their Patients’ State of Mind

Mar 31st, 2015 | Category: Ideas to Market Your Dental Practice

People are often reluctant to see their dentist as regularly as they should due to fear or worries about discomfort. Helping patients relax and learn to trust you is an essential part of any successful dental practice.



What Most Dentists Don’t Know About Marketing

Mar 17th, 2015 | Category: Ideas to Market Your Dental Practice

How do you view marketing in your dental practice? Is it a part-time function of someone on your staff? Is it a role you outsource to a consultant? Is it the sum total of the efforts you engage in, such as a referral-generating newsletter, advertisements in your local newspaper and online marketing?