Internal marketing for your dental practice is what you and your staff do after a patient calls you – in order to make certain that the patient remains with your practice and is a source of new dental patients.

No dental practice should be without a new patient orientation kit. They are easy to assemble, inexpensive to use and most importantly, make new dental patients feel comfortable with your practice by letting them know what to expect.

As everyone knows, recent economic conditions have made it more difficult for small businesses to remain profitable. Dental specialists have not been immune from the challenge. What can practitioners do to remain successful in the face of these financial tough times?

Nearly 95% of unhappy patients don’t tell their dentists that they were dissastisfied with the service they received. Even worse, 80% of lost patients can be attributed to a problem with your office staff. If these statistics sound alarming to you, think of how much worse it can be when these patients spread the word to relatives, friends and acquaintances about their bad experience.

We telephone dental offices many times a day and we find a great disparity in the way in which phones are answered. Some are great and sound very professional. Others are absolutely awful.

It is not enough anymore for dentist to simply smile and talk nicely to patients.  While the initial response from dental patients to this kind of treatment is positive, their expectations far exceed receiving common courtesy.
Over the past few years, dental patients have changed and dentists must change with them. In the past, patients sought [...]

When you meet someone or go somewhere for the first time, your first impression is often your lasting impression. The same can be said about you and your practice. Whatever first impression a new patient gets is the one that will determine whether or not he or she wants to continue coming to your practice.

We all know that word-of-mouth and referrals from other dentists and healthcare providers are the best ways to get new patients into your practice. But what do you do when those first-time patients come for a visit? How can you make their experience a positive one? One approach is to specially design one exam room that is for first-time patients