2012 Dental Marketing Barometer Survey—Download Results and Analysis Now

Update: Full results and analysis can be downloaded here.

Every year, WPI Communications, Inc., issues its Dental Marketing Barometer Survey, which compiles a wealth of information about dental trends and projections. This year, we invite you to complete our survey and receive a copy of our special report, “The Art of Generating Patient Referrals with a Newsletter.” The 1-page survey, which can be accessed here, takes less than 5 minutes to complete.

Once we have compiled the data, we invite you to return to this site to view the results and analysis in mid-February. Dental practices use these data to understand where specialists are spending their marketing dollars, as well as to obtain a clearer picture of spending projections for the coming year.

This year’s survey findings, segmented by practice area, will include

• revenue from 2009, 2010 and 2011, as well as 2012 revenue projections
• most- and least-utilized dental marketing methods in 2011, compared with those of the previous 2 years
• marketing spending trend data projected for 2012
• breakdowns by specialty for spending on print advertisements, direct mail, yellow page ads, Web sites, patient newsletters, physician referral newsletters and other marketing strategies
• internal and outsourced resource allocation for marketing functions
• the importance dentists place on marketing plans and programs

Last year’s survey provided marketing and revenue trend data based on a survey of more than 220 endodontists, periodontists, prosthodontists, orthodontists, oral surgeons and pediatric dentists. It found that sending patient newsletters and newsletters to referring health care practitioners represented the greatest projected growth opportunities, and was expected to increase by 14% and 15% of practices, respectively.

The data from the previous 2 years indicated that dental specialists recognized the importance of newsletters in marketing their practices, but procrastinated in their implementation. Another key finding was that Web sites would continue to be the most popular marketing tool—83% planned to utilize these, up from numbers in previous years.

Download results and analysis now!