Expand the Referral Base of Your Endodontic Practice While Educating Dentists

Endodontists around the country tell us that dentists are making fewer referrals than ever before. Too often, the only cases referred are either very difficult to treat or ones that have “gone wrong.”

How can you increase the flow of referrals to your endodontic practice? Send an educational newsletter to every dentist in your community who might refer patients to your practice. A regular newsletter to potential referral sources is an eloquent way to keep your name in front of referring dentists. When it is time to make a referral—who do you think will come to mind first?

Newsletters to referring dentists serve a two-fold purpose, both of which can increase the flow of referrals to your dental specialty practice:

1. Send a newsletter on a regular basis to expand the number of dentists referring patients to your endodontic practice. Even if individual dentists make fewer referrals, you can increase the total number of referrals you receive by expanding the number of dentists who refer patients to you.

A newsletter is a great way to reach out to dentists, whether you know them well or not at all. Any dentist would appreciate receiving a concise, well-written summary of the latest research in endodontics. There is no easier, less intrusive way to regularly put your name in front of each and every dentist in your community who might refer patients to your endodontic practice.

Often endodontists depend on too narrow a group of dentists to make referrals. A newsletter can help expand your referral base while building your reputation as a skilled endodontist.

2. Use a newsletter to educate other dentists about just how complex and difficult endodontic treatment can be. We are regularly told that too often non-endodontic dentists get in over their heads when attempting treatment they might otherwise refer to an endodontist. Certainly, no dentist wants an unhappy patient. If you help educate other dentists about the latest research in endodontics, they will begin to appreciate just when they should refer a patient to you.

Educating other dentists is one of the best ways to position yourself as the expert in your community. Deliver this message regularly with your own personal newsletter.

We publish quarterly educational newsletters for endodontists, as well as for periodontists, orthodontists, prosthodontists, oral surgeons and pediatric dentists. Each issue is customized with the practice information of the dental specialist. We can also compile a mailing list of referring dentists and physicians for you, maintain the list, insert your custom newsletters into matching customized envelopes and even mail them for you. Each of our newsletters is offered on a geographically exclusive basis, so it will be licensed to only one practice in your community.

For more information, call us at 800-323-4995 or e-mail us at mfds@wpicommunications.com.