Good Service Means Communication

It is not enough anymore for dentist to simply smile and talk nicely to patients.  While the initial response from dental patients to this kind of treatment is positive, their expectations far exceed receiving common courtesy.

Over the past few years, dental patients have changed and dentists must change with them. In the past, patients sought out dentists who projected a friendly demeanor and a good chair side manner.  While these traits are still important to dental patients, they are no longer at the top of the list.

Today’s dental patients are often far more sophisticated and knowledgeable.  They seek dentists who communicate with them.  This type of dental patient expects to receive a full explanation of treatment plan options and alternatives.  More and more often dental specialists are being asked to give their reasoning and even share their thought processes in arriving at a particular treatment plan.  Communication is the type of “service” that patients look for in their dentists.

With that in mind, it is wise for dentists to pay close attention to their communication style.  They need to make sure that dental patients are fully informed.  Patients usually have many dental specialists to choose from.  They will not think type about changing, if they have a negative experience.  And it is that experience that dental patients use to determine the quality of service.