Make a Good First Impression with Google Analytics

In this online economy, your website is often your first chance to impress new dental patients. A negative impression can steer them toward your competition. Do you grapple with how to build an effective online presence for your dental practice? Luckily, there are free tools available to help you make the most of your website.

Google Analytics, a no-cost service offered by Google, generates detailed statistics about visits to your website. It tracks visitors from all referrers, including search engines, e-mail messages, and digital collateral such as links within PDF documents. Better yet, Google Analytics is aimed at business owners, not webmasters and technologists. This means you don’t need a degree in computer engineering to use this great feature. It’s easy to track and analyze visits to your site and make better decisions about what’s working and what’s not.

Google Analytics is free, simple to use, and extremely powerful for tracking the behavior of your website visitors. As a result, it is the most widely used website statistics service, currently in use at around 40% of the 10,000 most popular websites. Adding it is as simple as copying and pasting a short piece of code into your website.

Wouldn’t it help to know exactly what web pages visitors landed on, where they navigate from there, and the actions they took on those pages?  Did they download a form, click on a link, or go to the next page?  Google Analytics gives you this perspective and monitors things like the volume of traffic, where visitors found you, and what keyword terms they used to search for your site.