Tim Andrus’ View of Marketing for Dental Specialists

We recently had the opportunity to speak with Tim Andrus, chief executive officer of Esthetica Dental Exchange. Esthetica is devoted to helping dentists promote their practices.

Tim has had considerable experience working with dental specialists—especially helping orthodontists brand their practices. According to Tim, most orthodontic practices require a thorough analysis of their patient base and where they come from. All too often, orthodontists don’t have a clear vision of whom they are targeting. Without this clarity, it is very difficult to build an effective marketing program.

When Tim finished law school in 2005, he returned to his native Utah to work in sales and consulting for Jensen Industries, a manufacturer and supplier of dental materials for dental labs and dentists. In Tim’s words, he “fell in love with dentistry.”

As a relatively young person, Tim seems to have a particular interest in the use of Web sites and search engine optimization (SEO) to market dental specialty practices. Web sites are costly and time consuming, and most dentists are not well served by trying to self-manage their Web sites, according to Tim. To maximize their effectiveness, dentists should use an expert who really knows and keeps current with dental SEO.

The folks at Esthetica use several techniques to grab the attention of Web surfers. They like to include patient reviews and promotions to latch onto a potential dental patient. Tim says that both video and sound tend to get the attention of Web visitors.

Although Esthetica is based in Utah, it serves dental practices throughout North America and is available to visit your dental practice. For more information, Tim can be reached by telephone at 801-649-4711 or through his e-mail address, tim@estheticadentalexchange.com.