When Was the Last Time You Called Your Dental Office?

We telephone dental offices many times a day and we find a great disparity in the way in which phones are answered.  Some are great and sound very professional.  Others are absolutely awful.

Frankly, it is difficult to imagine how some are able to market their dental practice or even retain patients when the individual answering the phone is either unintelligible or sounds like he or she really hates their job.

There is a simple and inexpensive way to monitor this.  Call your office from time to time and check the following:

• How many rings before answering
• Hold Time
• Length of time until the next dental appointment
• Attitude – friendly, helpful or just plain scary
• Anything else that you think is important

There are consultants that will do this for you but you can do the basics yourself.  You might want to even consider enlisting the help of friends and family members whose voice will not be familiar to your staff.

Keeping tabs on the quality of phone answering is critical to the success of your dental practice.  A potential dental patient’s call to your office is the key first impression of you and your dental practice. First impressions are hard to change.  Don’t miss this inexpensive way to market your dental practice.