Relationship-based marketing is more than just a way of generating new patients. As the name implies, this technique is based on serving the needs of existing patients through excellent service and attention to detail. Sound like work? It is, but the payoff can be significant over time.

Effectively marketing your dental practice and building dental referrals requires more than advertising. Building your success may require a more holistic approach that examines your overall dental specialty practice. You may find that simple improvements and straightforward adjustments can make a big difference. Consider these timely suggestions to boost your bottom line.

Many times, marketing efforts are focused solely on attracting new patients to a dental practice, often at the expense of nurturing existing patients. In fact, those existing patients are perhaps your most valuable asset: Unlike potential patients, who must be carefully wooed and courted, existing patients already trust you and value your service.

I can’t get the subject of service out of my mind.  Chris Creamer from the Mastery Program remarked that he  had read my article about 131 Main, the restaurant whose service I’ve been so impressed with and said that he’d just read a book titled Setting The Table by Danny Myer, a NYC restaurant owner.  [...]

When you meet someone or go somewhere for the first time, your first impression is often your lasting impression. The same can be said about you and your practice. Whatever first impression a new patient gets is the one that will determine whether or not he or she wants to continue coming to your practice.

As unfortunate as it may sound, many patients have learned to expect certain things when they visit their dentist —long waits, inattentive or rude front desk staff, rushed visits and expensive bills. However, you can change all that and give them something unexpected—better service and greater satisfaction.