With newspaper and magazine subscription rates dwindling, many dental practitioners are wondering whether online or offline advertising will pay off for their practices. The truth is, both types of advertising offer potential benefits, and may depend on your location, as well as your patient base.

The August 11 edition of the Wall Street Journal contains “Dentists Set Up Marketing as Patients Skip Their Visits.”  The central message is that dentists have had to ramp up their marketing efforts in response to the current recession. Some of the dental marketing techniques mentioned include: newsletters, deferred payment schedules, twitter, email recall appointment [...]