Nancy Lashley is founder and president of Athena Marketing, Inc., a firm that specializes in marketing and branding for dental practices nationwide. She is also an author and lecturer on dental marketing and has created several dental marketing products to help practitioners realize their vision of a successful practice. Nancy served as advisor to the American Academy of Cosmetic Dentistry’s public relations committee from 2004-2007 and continues to help the academy promote itself to the dental community and consumers alike.