You probably have already created a Web site for your dental specialty practice. A well-optimized Google Places page can increase traffic to your Web site and, ideally, increase the number of patients coming to your dental specialty practice.

Here we are in the 21st century, amidst huge leaps in science, medicine and technology. We’re more productive, capable and fast-paced than ever before. But no matter how far we come, referrals and relationships are still the best, most powerful ways to build your dental specialist practice. Learn how social networking can help you build your referrals.

With newspaper and magazine subscription rates dwindling, many dental practitioners are wondering whether online or offline advertising will pay off for their practices. The truth is, both types of advertising offer potential benefits, and may depend on your location, as well as your patient base.

With over 14 million blogs and some 80,000 more being added daily, it’s not surprising that nearly 15 million of today’s Internet users read blogs. While, admittedly not all are reading dental blogs or even medical blogs, it’s still a huge untapped audience for your dental practice. In fact, many dentists who are educators, authors, specialists, and even those who have advanced training in areas like implants and cosmetics have started highly successful blogs. If they can set up blogs, so can you.

An inspiring blog post can boost online visibility and generate opportunities for your dental practice. One of the challenges of posting dental blogs is to find interesting topics that appeal to a wide audience. These six tips can help improve your dental blog:

To build a flourishing dental practice, it’s necessary to develop a consistent, forward looking, and well-defined communication strategy. These seven tips will help you market your dental practice:

While a full-page ad in the phone book used to be a tried-and-true method of obtaining new dental patients, today’s consumers are turning more and more often to the Internet when they’re ready to choose a new dentist. A few simple steps can help ensure they find your dental practice!

In this online economy, your website is often your first chance to impress new dental patients. A negative impression can steer them toward your competition. Do you grapple with how to build an effective online presence for your dental practice? Luckily, there are free tools available to help you make the most of your website.

WPI Communications, Inc. has released the results of its new research, Dental Marketing Barometer Survey . In this Survey, dental specialists reported that 2009 was a difficult year, especially for periodontists and prosthodontists. Despite this, the research points to optimism for 2010 among the 260-plus endodontists, periodontists, prosthodontists, orthodontists, oral surgeons and pediatric dentists surveyed.

Used properly, the Internet can be a very powerful tool to market your dental practice. Here are four ways you can leverage its power to bring in new dental patients.