We are in the process of collecting data for the all-new 2011 Dental Marketing Barometer for Dental Specialists and plan to have full survey results and analysis available by February 1, 2011.

We recently reviewed a survey of attitudes toward marketing by dentists. Admittedly, it was a small survey—only 57 respondents. However, 95% indicated that they considered marketing a necessary part of the dental profession.

WPI Communications, Inc. has released the results of its new research, Dental Marketing Barometer Survey . In this Survey, dental specialists reported that 2009 was a difficult year, especially for periodontists and prosthodontists. Despite this, the research points to optimism for 2010 among the 260-plus endodontists, periodontists, prosthodontists, orthodontists, oral surgeons and pediatric dentists surveyed.