FREE - 9 Steps to More Dental Patient Referrals - a report for dental specialists

Posts Tagged ‘ dental web site ’

Use Social Media to Improve the Dental Patient Experience

Jan 6th, 2016 | Category: Ideas to Market Your Dental Practice

The patient experience today is about more than what happens at your reception desk, during treatments and in your billing office.



Your Web Site Checklist

Jul 15th, 2015 | Category: Ideas to Market Your Dental Practice

There are so many things to consider when developing or maintaining a dental practice Web site. You think about the content, photos, staff bios, and whether or not you’ll have a patient gallery. You think about social media and optimizing the site so visitors can find your practice. But with all of these decisions and considerations, fundamentals sometimes get overlooked.



Dental Newsletters Help Boost Search Engine Optimization

May 27th, 2015 | Category: Ideas to Market Your Dental Practice

Search engine optimization (SEO) is a hot topic for dentists trying to get new patients to visit their Web sites.



Five Ways to Push Your Dental Marketing Into the Modern Age

Jan 27th, 2015 | Category: Ideas to Market Your Dental Practice

The world is changing rapidly. Thirty years ago, no one had heard of the Internet. Twenty years ago, Google was just a funny word for a really big number. And 10 years ago, Facebook was a small-scale experiment on a college student’s computer. Today, dentists need to keep pace with the rapidly changing world of online marketing. Here are five ways to do it.



Livvie Matthews on Attracting Dental Patients

Jan 20th, 2015 | Category: Featured Articles

Livvie Matthews, creator of The Power Up For Clients System, shares her thoughts on getting and keeping dental patients.



On Your Dental Web Site, Content Should Be King

Jan 26th, 2012 | Category: Ideas to Market Your Dental Practice

Creating a Web site for your dental specialty practice costs time and money. But if prospective patients search for your practice online and instead find the site of a competing practice, your efforts have been wasted. Your Web site has to rank high on the search engine lists, and the best way to boost your ranking is to update the site regularly.



Add Frequent, Well-Organized Content to Your Dental Web Site

Jan 10th, 2012 | Category: Ideas to Market Your Dental Practice

We’ve said before that when it comes to impressing the search engines, content is king. “Fill your Web site with original, useful content, free of errors—spelling or otherwise—and the search engines should reward you” is how we succinctly put it in a previous post. However, Google also takes note …



Keep Your Tweets Pithy and Witty

Dec 22nd, 2011 | Category: Ideas to Market Your Dental Practice

While it may not be as popular as Facebook among your dental patients, Twitter can be an important marketing tool, especially if you update your dental practice’s Web site regularly with valuable content. Some people use Twitter as they do Facebook, for mundane updates. But the best way for a dental specialist to use Twitter is to tweet useful dental hygiene tips, links to relevant stories or studies online, or links to new content on your own dental Web site.



Do You Measure Return on Investments?

Dec 1st, 2011 | Category: Ideas to Market Your Dental Practice

A couple of recent marketing surveys bring to mind a crucial missing piece in the marketing plans of many dental specialists. The first survey, conducted by Sagefrog Marketing Group, found that 68% of business-to-business (B2B) companies allocate 5% or less of their revenue to marketing.



Measuring the Value of Internet Marketing for Dentists

Nov 23rd, 2011 | Category: Ideas to Market Your Dental Practice

With so many voices pushing the importance of Internet and social media marketing, you might wonder, how does all this new marketing translate into revenue for your dental specialty practice? Several studies have set out to measure this on a grand scale: