Print will never be dead, but marketers are increasingly using the Internet to market their practices. This includes not only Web sites, YouTube and social media but also electronic newsletters. The following are eight reasons you should consider sending an electronic dental newsletter:

When potential patients search online for your orthodontic practice, what are they likely to find? Your Web site or the Web site of a competing practice? Like it or not, those who receive recommendations for or referrals to your practice are likely to check you out on the Internet before picking up the telephone to make an appointment. And there’s a good chance they could land on the Web site of a neighboring practice.

Word-of-mouth marketing is not a new concept for orthodontic or pediatric dentistry marketing. Parents have been recommending dental specialists to other parents for decades. But understanding how word-of-mouth marketing works in the digital age is a new imperative for your dental practice.

Prospective dental patients are using the internet more than ever to research dental specialists. When they search your name or that of your dental practice what do they see?

Online advertising for your dental practice can be intimidating, but using the right tactics can make your efforts more effective and help maximize your advertising dollars. Here are a few tips to consider.

It is no secret that the economic conditions today present significant challenges to businesses of all types and sizes. And dental specialists are not immune from the effects. Attracting new patients to your dental practice has become more difficult than ever before and you may have been forced to tighten your belt when it comes to marketing your practice. Being thrifty in this economy can make sense, but one vital aspect of promoting your practice should not be overlooked: your dental web site.

Dentists don’t really understand that there are many different factors that fall into place when determining where a dental website ranks in the Google search engine results. When you are wondering why your site doesn’t rank well, it is not always just the obvious reasons that are holding it back.

Today’s websites make blogging easier than ever. But before you venture into the blogosphere to promote your dental practice, here are a few tips you can use to ensure your blog becomes a true practice-building tool.

Today social media has taken over the internet. Individuals and businesses use their blogs, Facebook, Twitter and other viral marketing opportunities to market themselves or their busdiness. These tools can be used to promote your dental practice, they are a great way to build your brand and promote your services. Social marketing is a wonderful tool to not only promote your dental practice but to gain the attention of prospective referral sources and dental patients.

As the founder of the Lanmark Group, the first full-service advertising agency dedicated to the needs of dental professionals, Joe Lancelotti has watched the evolution of dental marketing from its nascent stages in the 1970s to the advent of the worldwide web. Today as the owner of Camelot Marketing Services and DoctorsMarketing.com, Lancelotti uses techniques he and his team have developed over decades of experience to fulfill the marketing needs of dental professionals across the country.