Almost a year ago, we published an article titled “When Was the Last Time You Called Your Dental Office?” However, judging from our recent experiences, we suspect that many of you have no idea how your office may sound to patients and referring health care providers.

We are often asked why marketing for a dental specialist is different from the marketing activities of a general dentist. The key difference is the way patients determine which endodontist, oral surgeon or other dental specialist to choose.