For more than 30 years, Dr. Irv Lubis developed a successful periodontal practice and now wants to give back by helping other dental specialists grow their practices. We recently had the opportunity to speak with Dr. Lubis about some of the ways dental specialists can grow their practices during difficult economic times.

We are often asked why marketing for a dental specialist is different from the marketing activities of a general dentist. The key difference is the way patients determine which endodontist, oral surgeon or other dental specialist to choose.

If you are an endodontist doing a lot of single-session root canals, patient recall may not be a prime issue for your practice. However, for most periodontists, prosthodontists, orthodontists and pediatric dentists, increasing patient recall is critical to the financial well being of their practices.

It’s 1982. You’ve just earned your DDS. Your family has a thriving dental practice that’s welcoming you with open arms. Your life is set. Right? Not if you’re Roger Levin. For Levin, the attainment of a DDS was just the beginning of his education.

Levin did join his family’s practice – and soon learned that a widespread problem for many dentists was learning how to successfully market their services and efficiently manage their practices. As a practicing dentist with an avid interest in business, the young doctor set out to change that and ended up with a new, and highly successful, career.