Print will never be dead, but marketers are increasingly using the Internet to market their practices. This includes not only Web sites, YouTube and social media but also electronic newsletters. The following are eight reasons you should consider sending an electronic dental newsletter:

We are often asked why marketing for a dental specialist is different from the marketing activities of a general dentist. The key difference is the way patients determine which endodontist, oral surgeon or other dental specialist to choose.

If you are an endodontist doing a lot of single-session root canals, patient recall may not be a prime issue for your practice. However, for most periodontists, prosthodontists, orthodontists and pediatric dentists, increasing patient recall is critical to the financial well being of their practices.

According to Debbie Bittke, a well-respected expert on dental hygiene, many dental specialists may be missing a $100,000 per year opportunity. She contends that too few dental specialists are effectively using dental hygienists in their practices and thus are billing too soon.

When Roger Levin graduated from the University of Maryland College of Dentistry in 1982, he had no idea what career changes lay in store for him. Like any new DDS, Levin imagined his life as a full-time practicing dentist. But once he was firmly established in his family’s practice, he soon developed a new passion, and one that would change the professional lives of hundreds of dentists: practice management and marketing.

It’s 1982. You’ve just earned your DDS. Your family has a thriving dental practice that’s welcoming you with open arms. Your life is set. Right? Not if you’re Roger Levin. For Levin, the attainment of a DDS was just the beginning of his education.

Levin did join his family’s practice – and soon learned that a widespread problem for many dentists was learning how to successfully market their services and efficiently manage their practices. As a practicing dentist with an avid interest in business, the young doctor set out to change that and ended up with a new, and highly successful, career.

The Pi Dental Implant Care Center in Fort Washington, Pennsylvania is one of the world’s leading resources for cutting edge dental implant treatment and all cosmetic and restorative dentistry.

Founder, Dr. Thomas J. Balshi and his partner, Dr. Glenn J. Wolfinger are board certified prosthodontists with international reputation as leaders in the development of distinctive implant therapy. The center is staffed by board certified dental specialists, registered dental hygienists, research associates and a team of highly skilled, experienced clinical and administrative personnel.